Click to enlargeTechnology


CAR study also concluded that 89% of Internet buyers used the Internet to find a specific real estate agent and 75% to identify specific homes to view.

Most real estate transactions now start with the web - according to Realtor Magazine.

74% of web surfers who say they are in the market for real estate have used the Internet to shop for property - and this number is growing every year.

88% of those who have browsed the Web for property reported looking for residential real estate online.

19% confirmed that their online search resulted in an actual meeting with a realtor.

Almost all (93%) of the buyers said they were "very likely" to use the Internet in the purchase of their next home. The remaining 7% stated that they were "likely" to use the Internet in the future.


Most real estate transactions now start with the web - according to Realtor Magazine.

Almost all (93%) Home buyers said they were "very likely" to use the Internet in the purchase of their next home. The remaining 7% stated that they were "likely" to use the Internet in the future.

CAR study also concluded that 75% of Internet buyers used the Internet to identify specific homes to view and 89% to find a specific real estate agent.

74% of web surfers who say they are in the market for real estate have used the Internet to shop for property - and this number is growing every year.

88% of those who have browsed the Web for property reported looking for residential real estate online.

19% confirmed that their online search resulted in an actual meeting with a realtor.


For release: Wednesday, Oct. 22, 2003

The Net Effect -- "Internet Versus Traditional Buyers Survey"

Highlight of October "California Real Estate" magazine Web-savvy buyers save time, buy pricier homes, C.A.R. survey reports

LOS ANGELES (Oct. 22) - Dot-com may now be dot-gone, but the Internet has become a vital tool for business in general and for the real estate industry in particular, according to a California Association of REALTORS® (C.A.R.) survey reported in this month's "California Real Estate" magazine. The association's fourth annual "Internet Versus Traditional Buyers Survey" identified the differences between buyers who use the Internet as an integral part of their homebuying process and those who do not.

"California Real Estate" magazine, with a monthly circulation of more than 135,000, is the official publication of C.A.R

"The Internet has become an increasingly important tool for homebuyers in recent years, and it continues to change the way homebuyers interact with REALTORS®," said C.A.R. President Toby Bradley. "Technology and the increasing use of the Internet have given consumers a better understanding of and more control over the homebuying process. This has led to greater levels of customer satisfaction and has enabled REALTORS® to realize greater efficiencies from working with buyers who have a better grasp of the homebuying process and who move more quickly through that process."

According to the "California Real Estate" magazine article, traditional buyers fell from 72 percent in 2000 to 55 percent in 2003, while Internet homebuyers increased from 28 percent to 45 percent. There also were significant differences between these two market segments, according to the C.A.R. report. With a median age of 38 years, Internet buyers, in general, were younger than traditional buyers, whose median age was 44 years. At $168,700, the median household income of Internet buyers exceeded that of traditional buyers at $136,400 by nearly 25 percent.

Internet households also differed dramatically from traditional households in terms of which household member took the lead in the homebuying process: Nearly 90 percent of traditional buyers reported that the female head of household took the lead in initiating the homebuying process, whereas Internet buyers reported that the male head of household took the lead 81 percent of the time.

The 2003 "Internet Versus Traditional Buyers Survey" also revealed that Internet buyers were willing to spend more on their homes. The median price of homes for Internet buyers was $462,200, nearly a third more than the $350,000 median price tag of homes purchased by traditional buyers. 2003 marks the second consecutive year that the median home price of Internet homebuyers exceeded that of traditional homebuyers by more than $100,000.

In addition to demographic differences, use of the Internet gave rise to significant changes in the homebuying process itself, "California Real Estate" magazine reported. Internet buyers spent an average of 4.4 weeks investigating homes on their own before contacting a real estate agent, compared to 1.7 weeks for traditional buyers. Once they began working with an agent, Internet buyers took just two weeks to find the home they wanted, compared to 6.7 weeks for traditional buyers. Moreover, they looked at half as many homes, 7.1, as did traditional buyers, who looked at 15.2 homes.

"The inherent advantages technology brings to the homebuying process will only increase as both younger individuals who grew up on the Internet become homebuyers and as the real estate industry develops better ways to harness the Internet as a resource for consumers and businesses alike," Bradley said.

In "Because Real Estate Is Personal," the October issue of "California Real Estate" magazine also focuses on how local REALTOR® associations throughout California are providing opportunities for REALTORS® to make a difference in the communities they serve. Also in the October issue, in "Perfecting the Journey is the Key to Success," Coldwell Banker Residential Brokerage, Northern California President & COO Avram Goldman reveals the philosophy he follows in his efforts to advance one of Northern California's largest real estate brokerages. This month's "Ask an attorney" column looks at the statute on faulty home inspections, and the monthly "First Person" features Silicon Valley REALTOR® Tim Dang.

The California Association of REALTORS® ( is one of the largest state trade organizations in the United States, with more than 130,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.


Why should you chose David L Walker as your listing agent?

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I work for you every step of the way! My experience combined with technology enables me to sell your home for the highest possible price and in the shortest period of time. I have the contacts and the tools to meet the demands of a highly competitive market.

My Unique Automated Internet Marketing System

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My online marketing system allows me to make information accessible 24-hours a day, and to respond immediately and directly to each and every prospective buyer. From my website, prospective buyers can get information immediately about your home. They can access my site 24 hours a day and view your property! Through my Personal Home Search, your listing will be sent by e-mail to every prospective buyer in my database, where your home meets their criteria. Plus it will be e-mailed automatically to future prospective buyers as well.

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As soon as you list your home with me, I will enter your home in the Multiple Listing Service (MLS) database as well as post it on at least 6 different web-sites. Agents and purchasers can immediately access your property information by computer. I also regularly publish in magazines and newspapers in the area and send out direct mail pieces to my fellow Realtors.

Pricing Your Home

Most often there are several other homes for sale that will be competing with your home and may have many similarities such as style, size, location, condition, features or value. I will help you price your home competitively to attract qualified buyers. I do this is by generating a Comparative Market Analysis (CMA), which will show you a range of prices being paid for similar homes in your area. You can complete my online form to get a feel for your home's market value.

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Remember, I will be working for you every step of the way to make sure that you get the highest possible price for your home in the shortest period of time.


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